I'm Tufayel, full-funnel performance marketer, growth consultant, and the guy who builds a machine every time a task dares to repeat itself.
Every account stalls at the same spend level for the same reason: the foundation was never built to scale. Here's the recipe that never changes.
Server-side tracking, first-party conversions, attribution before spend. Over 100 brands later, I can tell you exactly which platform is lying to you this week.
Search, social, programmatic — prospecting through reactivation. Creative gets tested, iterated, then scaled or killed. No sentimental attachments to losing ads.
I physically cannot watch someone do a task twice. Every win becomes a system — ops platforms, AI pipelines, reporting machines that keep printing after I log off.
Each chapter built on the last: buying media taught me what converts, building brands taught me why, automating taught me how to scale it — and founding pulls it all together.
I live inside ad accounts — search, social, programmatic. Because I can't watch someone do a task twice, I build things: ops platforms, AI video pipelines, reporting machines. If a workflow takes ten hours, give me a weekend and it takes one click.
When the dashboards close, I do standup. Nothing teaches audience targeting like a joke dying in a quiet room.
Google · Meta · TikTok · DSP
Full-funnel across search, social and programmatic — prospecting through reactivation.
iGaming · Telecom · B2B SaaS · EdTech
Same system, different unit economics — 100+ brands and counting.
GTM · GA4 · Next.js · Supabase · n8n · LLMs
Tracking-first and automation-heavy. If it repeats, it becomes a machine.
Ship fast, laugh louder
Direct, organized, allergic to manual work — receipts for everything.
Acquisition infrastructure end to end: tracking, bid logic, creative testing and reporting wired into one measurement layer.
Full-funnel — prospecting, retargeting, reactivation Server-side tracking + first-party conversions Scaled across iGaming, telecom, B2B SaaSStrategy, media, creative, tracking, reporting. One team, zero handoffs. Ecommerce brands from local to cross-border DTC.
Full ownership — strategy through execution Measurement-first — attribution before spend Creative tested, iterated, scaled or killedSame system, different verticals. If the unit economics work, I build the acquisition layer.
RizeUp Global — brand + funnel, pipeline from day one Blues Fashion — streetwear DTC, drops into sellouts End-to-end: brand, site, ads, analyticsInternal tools that make everything faster: content pipelines, AI agents, dashboards, operational systems.
ClipForge — AI video clipping, Whisper + LLMs ClipCast — 100+ videos, 4 platforms, scheduled Agency OS — ops, CRM, finance, one system"He rebuilt our entire tracking setup first, so every decision after that was made on real data. CPA dropped because the foundation was finally right."
"The fastest builder I've worked with. He scoped, designed and shipped our internal tool while everyone else was still writing the brief."
"We gave him one campaign as a test. Six months later he runs the whole channel mix and my Monday report writes itself."
"Direct, organized, and relentless about removing manual work. Every week something that used to take hours becomes a button."
"We went from boosting posts and praying to an actual acquisition system. Every drop now has a plan — and the plan works."
"He understands both the media buying and the engineering. That combo is rare and honestly, the meetings are funnier too."
"He asked for tracking access before he asked for the brand deck. Weird priority, correct call — our numbers finally match reality."
"Every handoff comes back faster than promised, with a Loom walkthrough attached. Clients notice that stuff."
Pick a day, pick a time, tell me what's broken (or what's about to be great). I show up with questions, ideas, and zero corporate small talk.
Grab 30 minutes →Paid media audits, scaling plans, tracking rescues, automation builds, branding guides, GTM, or "we have budget and no idea where it goes."
Anything that starts with "we just need it to go viral."