I'm Tufayel, full-funnel performance marketer, growth consultant, and the guy who builds a machine every time a task dares to repeat itself.
Every account stalls at the same spend level for the same reason: the foundation was never built to scale. Here's the recipe that never changes.
Server-side tracking, first-party conversions, attribution before spend. Over 100 brands later, I can tell you exactly which platform is lying to you this week.
Search, social, programmatic, prospecting through reactivation. Creative gets tested, iterated, then scaled or killed. No sentimental attachments to losing ads.
I physically cannot watch someone do a task twice. Every win becomes a system, ops platforms, AI pipelines, reporting machines that keep printing after I log off.
Each chapter built on the last: buying media taught me what converts, building brands taught me why, automating taught me how to scale it, and founding pulls it all together.
I live inside ad accounts, search, social, programmatic. Because I can't watch someone do a task twice, I build things: ops platforms, AI video pipelines, reporting machines. If a workflow takes ten hours, give me a weekend and it takes one click.
When the dashboards close, I do standup. Nothing teaches audience targeting like a joke dying in a quiet room.
Google · Meta · TikTok · DSP
Full-funnel across search, social and programmatic, prospecting through reactivation.
iGaming · Telecom · B2B SaaS · EdTech
Same system, different unit economics-100+ brands and counting.
GTM · GA4 · Next.js · Supabase · n8n · LLMs
Tracking-first and automation-heavy. If it repeats, it becomes a machine.
Ship fast, laugh louder
Direct, organized, allergic to manual work, receipts for everything.
Acquisition infrastructure end to end: tracking, bid logic, creative testing and reporting wired into one measurement layer.
Full-funnel, prospecting, retargeting, reactivation Server-side tracking + first-party conversions Scaled across iGaming, telecom, B2B SaaSStrategy, media, creative, tracking, reporting. One team, zero handoffs. Ecommerce brands from local to cross-border DTC.
Full ownership, strategy through execution Measurement-first, attribution before spend Creative tested, iterated, scaled or killedSame system, different verticals. If the unit economics work, I build the acquisition layer.
RizeUp Global, brand + funnel, pipeline from day one Blues Fashion, streetwear DTC, drops into sellouts End-to-end: brand, site, ads, analyticsInternal tools that make everything faster: content pipelines, AI agents, dashboards, operational systems.
ClipForge, AI video clipping, Whisper + LLMs ClipCast, 100+ videos, 4 platforms, scheduled Agency OS, ops, CRM, finance, one systemI had the pleasure of working with Tufayel as a member of my team. He is a dedicated digital marketing professional with strong problem-solving skills and an excellent ability to adapt to new challenges. He is quick to learn, takes ownership of his work, and consistently delivers quality results.
I had the pleasure of working with Tufayel and highly recommend him. He is a knowledgeable digital marketing professional, a great team player, and always brings a strong drive for performance. His dedication, problem-solving skills, and positive attitude make him a valuable asset to any team.
Tufayel is a professional media buyer with experience in running different types of campaigns from branding to performance. Moreover, he is good at analyzing and making strategic campaign decisions.
I had the pleasure of knowing Tufayel as his course teacher during my time at the Army Institute of Business Administration. From the start, he stood out for his amiable nature and genuine curiosity, always asking thoughtful questions and engaging deeply with the material rather than settling for surface-level understanding. I have no doubt that Tufayel has the potential to excel in whatever path he pursues.
Pick a day, pick a time, tell me what's broken (or what's about to be great). I show up with questions, ideas, and zero corporate small talk.
Grab 30 minutes →Paid media audits, scaling plans, tracking rescues, automation builds, branding guides, GTM, or "we have budget and no idea where it goes."
Anything that starts with "we just need it to go viral."