What do you actually do?
Full-funnel performance marketing and media buying. I plan, run, and optimize paid campaigns across Google, Meta, TikTok, and programmatic, wire up the tracking behind them, and automate the repetitive parts so the system keeps working after I log off.
Which platforms and tools do you work with?
Google Ads, Meta, TikTok, and programmatic DSPs for media. GA4, Google Tag Manager, server-side tracking, and Enhanced Conversions for measurement. Plus automation tools and internal builds that make everything faster.
Which industries and markets do you cover?
I have run acquisition across iGaming, telecom, B2B SaaS, EdTech, and ecommerce, in 25 countries spanning Europe, the Gulf, South and Southeast Asia, and Africa.
How does a typical engagement start?
With measurement. Before touching budgets I check that tracking is telling the truth, then audit structure, creative, and spend. From there we agree on what to fix, test, or scale.
Do you do one-off audits or ongoing work?
Both. Some clients want a fixed-scope audit or a tracking rescue. Others want ongoing media buying and optimization. We scope it to what you actually need.
Do you work with smaller budgets?
Yes, within reason. The main requirement is that the unit economics work and the budget is large enough to gather real data. If it is not, I will tell you honestly rather than take the work.
Can you fix broken conversion tracking?
Yes. Tracking rescues are a big part of what I do: server-side tracking, Enhanced Conversions, GA4 setup, and closing the gap that iOS and cookie loss create.
Do you guarantee results?
No, and be cautious of anyone who does. I bring a proven system and full ownership of execution, but outcomes depend on your product, market, and budget. See the Disclosures page for more.
How do I get started?
Book a free strategy call. Tell me what is broken or what you are trying to grow, and I will show up with questions and a clear direction.