I plan and run paid acquisition across search, social and programmatic, wire up the measurement behind it, and automate the parts that repeat. Currently buying media at Roigen and planning it at Potato Digital.
One side is performance media at scale. The other is media planning inside a creative agency. Both run on the same principle: fix measurement first, then buy.
ROI-driven paid advertising for brands in competitive markets, powered by AI-assisted buying across a wide channel mix.
Media planning inside a creative and digital agency, where the brand work and the paid work are built together rather than handed off.
Google Ads across brand, generic and high-intent terms. Performance Max with real brand exclusions.
Meta and TikTok for demand creation, built around creative velocity rather than audience guesswork.
DSP buying across the open web, apps, CTV and audio, with weekly placement hygiene.
GA4, GTM, server-side tracking and Enhanced Conversions. Numbers reconciled against the backend.
Structured testing with a kill-or-scale rule, so budget follows evidence instead of opinion.
Reporting pipelines, ops systems and AI workflows that remove the manual parts of the job.
Client work is one signal. Things I built end to end are another.
Brand and funnel built from scratch, with pipeline coming in from day one.
Streetwear DTC. Brand, site, ads and analytics, turning drops into sellouts.
Strategy, media, creative, tracking and reporting under one roof. Zero handoffs.
AI video clipping pipeline built on Whisper and LLMs.
Publishing machine: 100+ videos scheduled across four platforms.
Ops, CRM and finance in one internal system.
Thirty minutes, no corporate small talk. Tell me what is broken or what you are trying to scale.
Book a free strategy call